During each simulated week, students can modify their choice. Working individually or in teams, students review basic market data, and then are faced with a choice: They can conduct additional market research, open a food truck immediately, or open a small pushcart. In this exercise, students play the role of an entrepreneur and strive to maximize their revenue over five simulated weeks by selling ice cream, frozen yogurt, or smoothies at various locations in the city of Boomtown. New Venture Exercise: The Food Truck Challenge The simulation was developed by Forio on Forio’s platform, Epicenter. Content for the simulation was created by Professor Michael Roberto, author of the best-selling simulation Everest, and Harvard Business Publishing. Harvard Business Publishing and Forio have released a new simulation, New Venture Exercise: The Food Truck Challenge.
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